If you’re a fan of Burger King (no matter how scary the King looks with that big, plastic head), you should know some things will be changing at the restaurants. Most noticeably, the Burger King logo will have a brand-new look.
It’s a Whopper of a Change
Burger King has revealed a new logo for the first time in more than 20 years. Although the new logo isn’t tremendously different from the old one, you’ll notice that it is more minimalist. The burger-shaped logo features red “Burger King” lettering sandwiched between two toasty orange buns. The most noticeable difference is that they’ve left behind the big blue curve that’s outlined the logo since 1999.
out with the old, in with a new classic #NewProfilePic pic.twitter.com/y2eRT9qqO6
— Burger King (@BurgerKing) January 7, 2021
What’s Old Is New
Interestingly, the new logo might not be so new after all. This retro-influenced logo is actually paying homage to the original logo that made the chain famous from 1969 to 1999 and symbolizes the burger giant’s focus on its food—specifically the Whopper. According to a press release, the rebrand reflects “recent improvements to taste and food quality, through the removal of colors, flavors, and preservatives from artificial sources from menu items.”
Love the Whopper? This is where it landed on our fast-food cheeseburger taste test.
Fresh New Look and Feel
Burger King’s makeover includes new employee uniforms, mixing “contemporary and comfortable styles” (like t-shirts and jackets) with modern graphics and brand colors also inspired by the Whopper: brown, orange, red and green, among others. But that’s not all…the redesigned food packaging includes “playful illustrations of ingredients” and adjectives that describe the food, like “tasty” and “juicy.”
You can expect to start seeing some of the new changes immediately in advertisements, signage and packaging. In fact, Burger King already changed their social media profile picture—so that makes it super official in our book.
See what state has the most Burger Kings in the country. Lucky!
Inspired by: Chicken Fries
Kid-friendly and quick, these crunchy oven-baked chicken fries are coated with a mixture of crushed potato chips, panko bread crumbs and Parmesan cheese. Dip them in ranch dressing, barbecue sauce or honey-mustard sauce.—Nick Iverson, Denver, Colorado
Inspired by: Rodeo King
Every family has a burger of choice, and this is ours. It's stacked tall with bacon and crunchy onion rings. —Paula Homer, Nampa, Idaho
Inspired by: Cini Minis
Maple syrup sweetens these lovely little cinnamon buns. I make the dough in my bread machine before popping the rolls in the oven. My husband prefers them warm. —Juanita Carlsen, North Bend, Oregon
Inspired by: Grilled Chicken Sandwich
A creamy lemon-dill spread adds summery flavor to tender chicken served between slices of grilled French bread with slices of lettuce and tomato. Serve it for lunch, or for a light and breezy dinner on the patio. —Orien Major, Hinton, Alberta
Inspired by: Dutch Apple Pie
Everything about this dessert (but especially its dutch apple pie topping!) makes it the number 1 request for family gatherings. Its oat crust reminds me of a cookie, and the tart apple filling just can't be beat during harvest time. —Brenda DuFresne, Midland, Michigan
Inspired by: Whopper
For an easy weeknight dinner, try these juicy burgers. A dollop of chili sauce on top makes them extra flavorful. —Ron Treadaway, Acworth, Georgia
Inspired by: Egg-normous Burrito
I like to use a second slow cooker to keep the tortillas warm and pliable when I serve these hearty burritos. Just place a clean wet cloth in the bottom, then cover it with foil and add your tortillas.—Beth Osburn, Levelland, Texas
Inspired by: Bacon Cheeseburger
In Utah, fry sauce is the beloved condiment. We use it not just as a dip for fries, but also as a spread for hamburgers. Utah is known as the Beehive State, so I wanted to add honey as a special touch to my fry sauce. —Elisabeth Larsen, Pleasant Grove, Utah
Inspired by: French Fries
These fries are always popular with my meat-and-potatoes bunch. The cheesy seasoning can easily double as a flavorful baked potato topper, too.—Maribeth Edwards, Follansbee, West Virginia
Inspired by: Chicken Nuggets
I like to make these golden chicken nuggets because they’re so quick and easy. My whole family loves them. You can also use the seasoning to cook chicken breast halves. Stack them on rustic bread with mayo, lettuce and tomato for delicious sandwiches. —Annette Ellyson, Carolina, West Virginia
Inspired by: Pancake Platter
You just can't beat the best buttermilk pancake recipe for a down-home hearty breakfast. Pair it with sausage and fresh fruit for a mouthwatering morning meal. —Betty Abrey, Imperial, Saskatchewan
Inspired by: Chicken Garden Salad
If you love the flavors of the Southwest - cumin, chili powder, a little cayenne heat - this versatile recipe for grilled chicken with fresh red and green peppers gives you something more. Discover a spicy dressing that keeps well in the refrigerator, for those days when you're running late and just want a salad, or an unexpected picnic pops up. —Therese Anderson, Pine City, Minnesota
Inspired by: Strawberry Hand Spun Shake
Cool off with a thick and rich treat that will remind you of a malt shoppe! Nothing can beat this strawberry shake recipe. —Kathryn Conrad, Milwaukee, Wisconsin
Inspired by: Cheeseburger
Go on a burger road trip in your own backyard. Grill the patties and load them sky-high. Peanut butter and bacon make them Southern style; coleslaw and tomatoes, a Northern version. —Susan Mahaney, New Hartford, New York
Inspired by: Ham, Egg & Cheese Biscuit
I turned classic breakfast sandwiches into something heartier that you could even enjoy for dinner. We pile toppings like salsa and avocado—mayo and ketchup, too—on the homemade biscuits. —Fay Moreland, Wichita Falls, Texas
Inspired by: Crispy Chicken Tenders
These strips are designed for kids, but tasty enough for company. The tender strips are moist and juicy and would also be great on a salad. —Becky Oliver, Fairplay, Colorado
Inspired by: Quarter Pound King
My husband is a grill master, and we like to make up recipes together. The sauce for this juicy burger tastes even better when it's been refrigerated overnight. —Mary Potter, Sterling Heights, Michigan
Inspired by: Oreo Cookie Cheesecake
Oreo cookies and cheesecake — how can you go wrong? I made 20 of these crowd-pleasing desserts in all different sizes for my wedding, and they were a big hit.—Leanne Stinson, Camduff, Saskatchewan
Inspired by: French Toast Sticks
Learn how to make french toast sticks with this quick and easy recipe. I like to have them handy in the freezer for a hearty breakfast in an instant. They're great for buffets because they can be eaten on the go. —Taste of Home Test Kitchen, Milwaukee, Wisconsin
Inspired by: Chocolate Chip Cookie
My take on the classic cookie is inspired by a bakery in California called Hungry Bear. It's big, thick and chewy—truly the best chocolate chip cookie recipe. —Irene Yeh, Mequon, WisconsinThe post The Burger King Logo Is Changing for the First Time in 20 Years appeared first on Taste of Home.
Lauren Naru