In 2019, when we found out America’s favorite grocery chain, we weren’t surprised: People loved Wegmans. That was clear after reviewing the 2019 Harris Poll Reputation Quotient Rankings. But now it’s 2020 and it seems that nothing in life is quite the same as it was only a few short months ago. Grocery shopping is one reality that has changed entirely in the wake of a global pandemic.
So when it comes to America’s favorite place to stock up on groceries, pandemic-era panic and quarantine-stockpiling habits included, it stands to reason that there would be some change in preferences. In fact, in 2020, America’s old favorite grocery store has fallen slightly out of favor with the new champion, Publix Supermarkets, securing that coveted #1 spot. Wegmans came in a close second, only 0.8 points away from its old title. Publix earned the #4 spot overall with Wegmans coming in at a respectable #6.
How Is the Survey Ranked?
To make this ranking, social scientists, strategists and storytellers at Harris Insights & Analytics look at public opinion, corporate reputation, brand strategy and additional research. At their core, they want people to know the truth. And when it comes to grocery stores, the truth is pretty clear: Publix Supermarkets is the new number one. If you don’t have a Publix near you, try shopping at one of the other grocery stores that made the list.
Publix Is Number One!
The 2020 survey found Publix beating out Wegmans by .08 points and the Kroger Company (owners of Kroger, Ralphs, Dillons, City Markets, Smith’s and many other supermarkets by various names) by 1.8 points. In the 2019 survey, Wegmans’ RQ score was at 83, dropping five ranks and 2.6 points overall. , which beat out Amazon’s score of 82.3. On the other hand, the Kroger Company came up a whopping 12 rankings from the 2019 results.
When it comes to the other factors on the list, Publix received astonishingly high points for affinity, ethics and growth (standing behind 2020’s standout #1 of the Clorox Company—go figure). Publix was the top grocery store in all categories part from products/services and citizenship which went to Wegmans, the next top contender and last year’s winner. Now that you’re itching to scope out the true differences, check out these grocery store secrets to get you started.
The post This Is the Grocery Store with the Best Reputation, According to a New Poll appeared first on Taste of Home.
Kiersten Hickman