Earlier this year, the TJX Company, which owns T.J. Maxx, Marshalls and HomeGoods, announced that Marshalls would be launching an online shopping site. Prior to the announcement, T.J. Maxx had been the only one of the three to offer online shopping.
We all know the effort that goes into discount shopping. You need time, patience and perhaps a couple cups of coffee to power yourself through the endless aisles and racks. Stores like Marshalls are so popular because they offer major savings. So, to be able to take the driving, sifting through racks and shelves and shoulder nudging with other shoppers out of the equation is a BIG deal. Never mind the winding lines at checkout!
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Prior to the launch, Marshalls.com was merely a website offering a store locator, a gift card buying page and other basic information.
In an official statement to People, Marshalls says: “We are excited to confirm that the surprising Marshalls shopping experience our customers love will be available to shoppers online sometime later this year. We expect Marshalls e-commerce site to offer a mix of merchandise that differs from what our customers will find in our stores.”
“We have learned a lot from TJMaxx.com,” says CEO Ernie Herrman. “We really believe it drives incremental store traffic,” he said. “It is going to encourage cross-shopping.” TJMaxx.com launched in 2013, providing a different collection of items than its brick and mortars. The same will go for Marshalls.com.
Now live, shoppers can finally shop kitchen and tabletop, decor, bedding and bath, office and storage, pet supplies, apparel and more, online.
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Alexa Erickson