The slider chain has been teaming up with Impossible Foods for a while now to create a ground-breaking vegan slider. That partnership has proven to be such a hit that they’re adding an additional, limited-time offer Impossible burger to menus nationwide.
For White Castle, the next Impossible Burger is a BBQ Impossible Slider, which takes the vegan meat and slathers on barbecue sauce and crispy onions. It’s a vegan version of the chain’s BBQ brisket slider and speaks volumes as to how well the faux meat is performing for the chain.
To put that in context, test locations that ran the slider for White Castle saw a 250% jump in sales initially. Since then, sales of the meat-free item have been 30% higher than initial expectations, according to a Restaurant Business Online report.
More importantly, it’s huge that a fast food chain isn’t just creating a single meat-free burger alternative, but incorporating the patty into their menu specials. That shows how much this Impossible Meat is resonating with consumers, and if the trends are any indication, it’ll continue to grow for years to come.
White Castle’s original Impossible Slider is still on menus everywhere, but the BBQ Impossible Slider will only be around for a limited time.
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Foodbeast Editors