Whether you love Peeps or loathe them, you’ll be seeing a lot of this iconic brand on grocery store shelves soon. Luckily for loyal fans that can’t get enough of the sugar-coated, marshmallow treats, there’s a new product that’s just hit the breakfast aisle.
Psst! For the Peeps super fans, check out how to win a Peeps factory tour.
Hello, Peeps Cereal!
Peeps cereal has arrived, folks. This latest mash-up packs everything you know and love about Peeps into a sweet bowl of sugary Os. The cereal’s shape and texture are similar to Kellogg’s Apple Jacks—but it celebrates the season with a bright blend of springtime colors. We’re talking a deep shade of pink, sunny yellow and robin’s egg blue, making it great for kiddos—or adding a colorful twist to our top-rated cereal bar treats.
The new arrival is also filled to the brim with marshmallows. (An obvious win for Easter’s favorite dessert.) Though, fans are a tiny bit disappointed that the marshmallows aren’t bunny- and chick-shaped! But, you’ll forgive that after you taste your first spoonful.
Where can I find Peeps cereal?
This is a limited-edition product, so grab a box while you can. We recommend you start your search at Target, where the $3.99 limited edition cereal boxes were first spotted. While Kellogg’s has kept mum on how long these Peep-tastic cereals will be on shelves, we’re wagering that you’ve got a little while. Given that Easter falls late this year (not until April 21st), we’re planning to savor our Peeps cereal for many breakfasts to come.
More Peeps Products
What began with ice custard franchise Rita’s Italian Ice back in 2010 (a limited-time offering of Peeps-flavored Italian ice to celebrate the start of spring) has grown steadily, with Peeps-infused sweetness showing up everywhere.
In 2015, Just Born Quality Confections, the candy manufacturer that makes Peeps, partnered with Illinois dairy company Prairie Farms to release Peeps-flavored milk. Since then, the company has not only upped the ante on flavors for the original Peep, they have also cranked out product partnerships with the likes of Nabisco (hello, Peeps Oreos!), International Delight (Peeps coffee creamer!) and now Kellogg’s.
It’s also inspired some of our favorite recipes, including the expected desserts, but also a few unexpected twists—yes, Peeps-infused vodka is a thing.
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My mother started baking these cookies with me and my eight brothers and sisters when I was a child, and I carried on the tradition with our four youngsters when they were little. Now, they’ve all left home to start families of their own—it might not be long before they begin making these cookies with their own children! —Barbara Neuweg, West Point, Iowa
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Who can resist these incredibly cute springtime bunny treats? And better yet, they utilize convenience items such as refrigerated cookie dough and a spice cake mix that is doctored up with shredded carrots and cinnamon. —Taste of Home Test Kitchen
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Kids will love that these pancakes are as tasty as they are cute! If you’re in a rush, you can substitute pancake mix so you can hightail it out of the kitchen in no time at all! —Shannon Roum, Milwaukee, Wisconsin
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The inspiration for this cake came from one of my favorite flowers, the sunflower. The yellow peeps make eye-catching flower petals, and I carefully placed chocolate chips in a circular pattern to resemble the seeds in the middle of a sunflower. This cake is easy, but looks quite impressive. —Bethany Eledge, Cleveland, Tennessee
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These cute chocolate nests were originally inspired by the traditional carol “The 12 Days of Christmas.” But with chocolate or jelly bean eggs, they’re perfectly fun treats for Easter, too! —Taste of Home Test Kitchen
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A tube of cinnamon roll dough and a little imagination make these adorable bunnies almost too cute to eat! They’re sure to appeal to “somebunny” at your house this Easter. —Jenni Sharp, Milwaukee, Wisconsin
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Candy making can be easy! Have kids help roll the candies in sprinkles, colored sugar or jimmies. Store in an airtight container in the refrigerator. —Taste of Home Test Kitchen
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If you're planning an Easter feast, why not hop to it and roll out a bevy of bunnies? They'll multiply quicker than you think…and your hearty eaters will "cotton" to them! —Bonnie Myers, Callaway, Nebraska
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These crunchy meringue shells with a lemon curd filling will make guests stop to "ooh" and "ahh" at your dessert table. Topped with fresh fruit, they're especially pretty when served with a spring meal. —Taste of Home Test Kitchen
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This is a fun, kid-friendly recipe I pulled together a few years ago. My kids love helping me make these. —Jessica Boivin, Nekoosa, Wisconsin
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I've made this Easter treat for 20 years! Colored hard-cooked eggs baked in the dough give this sweet bread such a festive look. Leave them out and it can be enjoyed anytime of year. My husband especially enjoys this bread with baked ham. —Heather Durante, Wellsburg, West Virginia
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These pretty little candies beat any store-bought variety hands down! Decorating them can take as little or as much effort as you like. The looks of delight on the faces of those who try them make every minute worth it. —Louise Oberfoell, Bowman, North Dakota
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These cute meringues are a great addition to your table when entertaining at Easter. Enlist the kids to help shape the bunny rabbits. —Taste of Home Test Kitchen
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Get the kids involved in making these chocolate and peanut buttery treats, well worth the sticky fingers! —Mary Joyce Johnson, Upper Darby, Pennsylvania
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These cute treats were easy for our kids to assemble, and the whole family had fun making them. —Holly Jost, Manitowoc, Wisconsin
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I took this cake to the county fair for 4-H and easily took home a ribbon. For a quicker lemon filling, use a cup of lemon curd from a jar. —Leah Will, Bel Aire, Kansas
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The post Kellogg’s Just Released a New Peeps Cereal That You Can Find at Target appeared first on Taste of Home.
Rebecca Walden
