Its bottle was designed to ward off competition
In the early 1900s, it wasn’t easy to tell a Coca-Cola bottle apart from copycat competitors like Koka-Kola and Celery-Cola, so the company gave glass companies a challenge in 1915: Design a “bottle so distinct that you would recognize it by feel in the dark or lying broken on the ground.” A slimmed-down version of the winner, which came out a year later, became the iconic Coke bottle, and it’s now the most recognized bottle in the world. Find out why Coca-Cola’s logo is bright red.
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Marissa Laliberte